Email: gai [at] gsm.pku.edu.cn

Phyliss GAI, Jia
​盖 嘉

I'm an assistant professor in marketing at Guanghua School of Management, Peking University. My research falls in two streams. In one, I investigate digital consumption, such as how consumers interact with recommender systems. Another line of my research examines moral judgment and decision-making, consumer self-control, and the interplay between the two. I employ a mix of methods to address my research questions, including field studies, lab experiments, and archival analyses.  

I grew up in Beijing. Before returning home, I studied in Hong Kong, Chicago, and Rotterdam.
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My CV
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