Email: gai [at] gsm.pku.edu.cn
Phyliss GAI, Jia
I'm an assistant professor in marketing at Guanghua School of Management, Peking University. My research falls in two streams. In one, I investigate digital consumption, such as how consumers interact with recommender systems. Another line of my research examines moral judgment and decision-making, consumer self-control, and the interplay between the two. I employ a mix of methods to address my research questions, including field studies, lab experiments, and archival analyses.
I grew up in Beijing. Before returning home, I studied in Hong Kong, Chicago, and Rotterdam.