Publication

Gai, Phyliss J. and Anne-Kathrin Klesse (2019), “Making Recommendations More Effective through Framings: Impacts of User- versus Item-based Framings on Recommendation Click-throughs," Journal of Marketing, 83 (6), 61-75.
Quick summary: Framing the same recommendation as "People who like this also like" versus "Similar items" improves the click-through rate of recommendations, under certain conditions. 
* Coverage on Forbes, RSM Discovery, and AMA site
* Video of me summarizing it

Working papers

Gai, Phyliss J. and Stefano Puntoni, “Self discounting in a foreign language and consumer dishonesty", revising for resubmission at  Journal of Consumer Research.
A theory of when using a foreign language would increase, decrease, and does not change lying behavior, compared to using one's native language.

* Manuscript available upon request.
Gai, Phyliss J. and Amit Bhattacharjee, “The moral advantage of successful self-control (and vice versa)”, in preparation for submission to Journal of Experimental Psychology: General.
* Manuscript available upon request. 
Gai, Phyliss J. and Gita Johar, "Using mobile devices leads to more discriminative sharing of information", working paper. 
Gai, Phyliss J., Mirjam Tuk, and Steven Sweldens, “Asymmetric impacts of taste and health on food choices within unhealthy and healthy categories", working paper.